Sensory Marketing – Strengthening Brand Perception by Appealing to All the Five Senses

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This guest post was written by Ram Kumarasubramanian. After working for several years,  Ram graduated from Hofstra University’s Zarb School in 2012 with an MBA in Marketing and membership in …

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How Healthy Are We? Perceptions Vs. Reality

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Trends , , , , , , , , , , , 1

In this era of consumer self-awareness, marketers are interested in health-related questions such as these: Do you think YOU are healthy? If yes or no, what criteria are you using? …

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