Google Versus Baidu: The World’s Two Leading Search Engines

U.S.-based Google and China-based Baidu (note: this site is in Chinese) are the two dominant search engines in the world. According to comScore, Google’s market share of U.S. searches is 67 percent. According to Tech in Asia, Baidu’s market share of China searches is 82 percent. Google is also quite popular outside of the United […]

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Better Aligning Consumer and Company Digital Perceptions

Quite often, company perceptions of what consumers think are not in alignment. How can we solve this problem? Consider this: “While building a strong relationship with consumers is at the forefront of every marketer’s mind, the two don’t always see eye-to-eye. What marketers might think will have an impact on increasing engagement might actually turn […]

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Gartner Study: The State of Digital Marketing

Gartner, a marketing research company, recently conducted a survey on companies’ use of marketing. Overall, Gartner found that the companies studied spent 10.4 percent of their total revenues on marketing. The percentage ranged from 9.1 for high-tech firms to 12.7 for media firms. With regard to digital marketing, Gartner found that: “The majority spends between […]

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Jobs of the Future

In preparing for a career, it is important to consider what job opportunities are expected to grow in the future. This should be part of one’s self assessment (See this infographic.). Click the image to take a look at a nice slide show from sparks & honey: “This presentation will show you a snapshot of […]

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Twitter Going Public

Twitter has just announced that it will be undertaking an IPO (initial public offering) in the near future. Here’s the full announcement (as a tweet, of course), in less than 140 characters: “We’ve confidentially submitted an S-1 to the SEC for a planned IPO. This Tweet does not constitute an offer of any securities for […]

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Unspoken Rules to Follow When Using the Internet

There are relatively few formal rules for those who run traditional Web sites or social media sites. As frequently claimed, the Internet has no real rules. Free speech rules — along with common sense. But, there are many unwritten or unspoken rules for those of us on the Internet to follow if we want to […]

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Growth Opportunities Globally

Many global opportunities and risks are out there for consumer goods companies in both fully-developed and developing markets. Thus, it is important to be aware of the specific economic situation of each market in which a firm seeks to do business. According to eMarketer: “As growth in Brazil, Russia, India, and China — known as […]

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Apple’s New iPhones

For months, there was speculation about what Apple was planning for its new iPhones. In particular, analysts asked two questions: (1) Would Apple introduce two new models of the iPhone at the same time? (It has never done this before.) (2) Would Apple introduce a lower-priced model? (a strategy that the late Steve Jobs probably […]

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