If you answer yes to that question, then you are not alone. For years now, many subscribers have been very unhappy about the “bundled pricing” strategy of cable providers — …
Read moreZavers by Google
Evans on Marketing Business-to-Business, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Pricing, Social and Digital Media, Technology and Marketing customer expectations, customer satisfaction, experiential marketing, Google, opportunity, planning, price, promotion, social media, video, Zavers 7
Zavers by Google is a new entry into digital couponing (which is becoming extremely popular. The service is b-to-b — since customers are businesses. But the end user (the shopper) …
Read moreOnline Shopping Behavior by Gender and Age
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Online Marketing online, segmentation, shopping 10
DDB Worldwide recently conducted a major survey of online shopping behavior. The findings are interesting.
Look at the following chart, which groups people by age and gender. Where do YOU …
Read moreNielsen Video on the Value of Corporate Social Responsibility
Last month, we blogged about the interest of consumers around the world in socially conscious companies.
Today, to further the discussion, we are offering the video below from Nielsen…
Read moreAt Chipotle: A Good and Socially Responsible Campaign?
Chipotle has just introduced a new marketing campaign (“The Scarecrow from Chipotle”), complete with the video below and a related game (available here): “Join Chipotle and the Scarecrow …
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