It’s Not Easy for Foreign Retailers in China

As we know, China has the world’s largest consumer base. Thus, it is now a popular destination for foreign firms. But it is also a difficult place for foreign retailers to thrive. Here’s more evidence of this situation. According to Anil Gupta and Haiyan Wang, writing for Businessweek: “While unique, company-specific factors always account for […]

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Is It OK to Leave a Job Off Your Resume?

This is an interesting ethical question. Ethics includes questionable behavior that involves both errors of commission and omission. For many job applicants, the answer depends on how likely the applicant feels that the company will actually find out the about omission — and not the ethics of the situation. So, consider this note to Suzanne […]

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Would YOU Spend a $1,000 to File Social Media Complaints

As we know, customer complaints are quite easy to communicate online. We can E-mail the offending company, post negative reviews on selling sites, and use social media to voice our unhappiness. But would you pay $1,000 to promote your online complaints? I wouldn’t. Yet, that is what one customer recently did. Consider this report by […]

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Are We EVER Safe Online?

For years, we have been told that “HTTPS” in the URL means that a site is secure, and we have believed that heavily encrypted sites (such as cloud-based applications) are also secure. On the other hand, we also know that a lot of hacking goes on. So, the question — are we EVER safe — […]

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What’s YOUR Policy for Tipping?

For most of us Americans, it has been drilled into our heads that tipping at a restaurant is something that we should do, regardless of the level of service. And, if service is excellent, we should tip even more. So, how should we react to these observations from Pete Wells, writing for the New York […]

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Tips for Setting Up and Running a Blog

Evans on Marketing has greatly enjoyed blogging and communicating with people around the world. As a professor, It is very rewarding (in a non-monetary way :-)). With that in mind, you are encouraged, if you haven’t done so already, to start blogging yourself. From a professional perspective, blogging demonstrates one’s expertise to others and is […]

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