At Chipotle: A Good and Socially Responsible Campaign?

Evans on Marketing Consumers and Their Behavior, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues , , , , , , , , , , 12

Chipotle has just introduced a new marketing campaign (“The Scarecrow from Chipotle”), complete with the video below and a related game (available here): “Join Chipotle and the Scarecrow …

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