When companies use social media to interact with consumers, they need to do four things:
- Present messages that provide the consumers with value-added content to THEM.
- Read the responses that
This Is a Big Deal: Black Friday Not Always a Bargain
Evans on Marketing Good and Bad Examples of Marketing, Online Marketing, Pricing, Social and Digital Media, Trends bad behavior, bargains, Black Friday, customer expectations, deception, price, promotion, shopping, trust, video 1
This post is important enough as a consumer shopping tip that I am posting it at both of my blogs (evansonmarketing.com and bermanevansretail.com). I’m sure that more than …
Read moreHow Fast Do Web Sites Load Up on Mobile Media?
Now that so many people are using their smartphones to access Web sites, the speed of page loads is coming under closer scrutiny.
Is your smartphone fast enough for you? …
Read moreGoogle Analytics Metrics to Watch When Launching an E-Commerce Site
Google Analytics is a great tool — when used properly.
As Caleb Donegan notes at the YouMoz Blog: “One of the most daunting, yet rewarding, task to take on …
Read moreAmericans Are BUYING Music. Now, That’s an Interesting Concept!
Despite the massive amount of music that is illegally downloaded, Americans are still actually purchasing a lot of their music.
According to Ethan Smith, writing on the Wall Street Journal …
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