Doing Better with Google Analytics: An Infographic

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Technology and Marketing , , , , , 1

Over the years, we have posted several times about the importance and value of Google Analytics for marketers. See, for example, 1, 2, 3, 4, 5…

Read more

Enhancements to Google Analytics

Evans on Marketing Business Analytics and Marketing Information, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Online Marketing, Social and Digital Media , , , , , , , 3

Google Analytics offers a variety of easy-to-use statistical tools to those interested in monitoring their Web traffic: “Google Analytics not only lets you measure sales and conversions, but also gives …

Read more

Google Analytics Metrics to Watch When Launching an E-Commerce Site

Evans on Marketing Business Analytics and Marketing Information, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Online Marketing, Technology and Marketing , , , , , , 2

Google Analytics is a great tool — when used properly.

As Caleb Donegan notes at the YouMoz Blog: “One of the most daunting, yet rewarding, task to take on …

Read more
1 2