Ever Wondered What You Can Do with Google Analytics?

All almost all of us have heard of Google Analytics. So, what is it and what information can be generated from using it? As described by Google: “Google Analytics gives you the digital analytics tools you need to analyze data from all touchpoints in one place, for a deeper understanding of the customer experience. You […]

Read more

Doing Better with Google Analytics: An Infographic

Over the years, we have posted several times about the importance and value of Google Analytics for marketers. See, for example, 1, 2, 3, 4, 5. So, you are using Google Analytics as part of your Web site analysis, right? You are doing everything you can to score well on Google Analytics, right? Here is […]

Read more

Enhancements to Google Analytics

Google Analytics offers a variety of easy-to-use statistical tools to those interested in monitoring their Web traffic: “Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.” Now, Google […]

Read more

Google Analytics Metrics to Watch When Launching an E-Commerce Site

Google Analytics is a great tool — when used properly. As Caleb Donegan notes at the YouMoz Blog: “One of the most daunting, yet rewarding, task to take on is that of launching an E-commerce site. In the first six months of launching a site, you are going to track different metrics then you would […]

Read more

Capturing the Value of Social Media Using Google Analytics

Google Analytics has a great blog (http://analytics.blogspot.com) devoted to helping online analysts do a better job of assessment. One recent post (http://analytics.blogspot.com/2012/03/capturing-value-of-social-media-using.html) — with terrific charts — dealt with the topic of social media: “Measuring the value of social media has been a challenge for marketers. And with good reason: it’s hard to understand exactly […]

Read more