Tag Archives: Google Analytics

Ever Wondered What You Can Do with Google Analytics?

9 May

All almost all of us have heard of Google Analytics. So, what is it and what information can be generated from using it?

As described by Google:

“Google Analytics gives you the digital analytics tools you need to analyze data from all touchpoints in one place, for a deeper understanding of the customer experience. You can then share the insights that matter with your whole organization. Build a complete picture: Understand your site and app users to better evaluate the performance of your content, products, and more. Get insight only Google can give you: Access Google’s proprietary audience data and machine learning capabilities to help get the most out of your data. Connect your digital analytics to results: Google Analytics is built to work with Google’s media and publisher products so you can use your digital analytics insights to drive real impact. Make your digital analytics data work for you: Process and share massive amounts of data quickly with an easy-to-use interface combined with shareable reports.”

Click here to read more about the capabilities of Google Analytics; and click here for a free sign-up for Google Analytics.

Morgan Jones — writing for Practical E-Commerce — provides a number of valuable tips for small and medium-sized businesses on how to better use Google Analytics data:

Niche E-commerce merchants must focus on cash flow. They do not have large capital reserves to support unprofitable investments. Although growing sales is good for the ego, growing cash flow is what puts food on the table. In this article, I’ll address how to use Google Analytics to track profitability by product category — reporting on sales, cost of goods sold, and advertising expense — to maximize cash flow.”

  • Reporting Sales by Product Category — Google Analytics E-commerce tracking can report sales by product category. To view sales by category, go to Conversions > E-commerce > Product Performance and select ‘Product Category.’”
  • Reporting Cost of Goods Sold by Product Category — Google Analytics has a feature to import product cost data. To set this up, first create a new custom metric at Admin > Property > Custom Definitions > Custom Metrics.”
  • Reporting Advertising Cost by Product Category — Setting up a reporting dashboard to track gross profit after advertising cost enables merchants to identify which categories generate the most cash flow. The optimal way to report advertising cost by product category is to structure advertising campaigns and ad groups to align with product categories. That way Google AdWords, Bing Ads, and other campaigns and their ad groups can be combined with category sales to report gross profit after advertising.”

Click the image to read a lot about Jones’ how-to tips.

 


 

Doing Better with Google Analytics: An Infographic

15 Jun

Over the years, we have posted several times about the importance and value of Google Analytics for marketers. See, for example, 1, 2, 3, 4, 5.

So, you are using Google Analytics as part of your Web site analysis, right? You are doing everything you can to score well on Google Analytics, right?

Here is an infographic from QuickSprout to help you do even better.

 

 

Enhancements to Google Analytics

7 Jun

Google Analytics offers a variety of easy-to-use statistical tools to those interested in monitoring their Web traffic: “Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.”

Now, Google Analytics is even more powerful. As Tina Courtney-Brown reports for Site Pro News: “It’s common sense that aggregate data is meaningless in its raw form; to find the value, you must see the stories that the data are attempting to tell. Thanks to recent filter additions and updates, Google Analytics now gives site owners the ability to slice and dice their audience metrics all the more. The more you fully grasp how, when, where, and why your users are engaging with your content, the more you can grow your business and give the people what they want. Take a little time to get up to speed on the new Google Analytics features and amp up your site-building know-how.”

Click the Google Analytics image to read more from Courtney-Brown.

 

 

Google Analytics Metrics to Watch When Launching an E-Commerce Site

7 Oct

Google Analytics is a great tool — when used properly.

As Caleb Donegan notes at the YouMoz Blog: “One of the most daunting, yet rewarding, task to take on is that of launching an E-commerce site. In the first six months of launching a site, you are going to track different metrics then you would after the site is well-established. Having had the opportunity, and in many cases task, to launch a number of websites there are a few issues that pop up in every case: (1) Creating an easy-to-use payment process is unique every time. (2) No matter how much revenue is coming in, even if surpassing expectations, it always seems like opportunities are being missed. (3) Data, Data, Data…with so much information coming at once it is impossible to dissect and act on all of it.”

Click Donegan’s photo to see his five tips for using Google Analytics.

Capturing the Value of Social Media Using Google Analytics

1 May

Google Analytics has a great blog (http://analytics.blogspot.com) devoted to helping online analysts do a better job of assessment.

One recent post (http://analytics.blogspot.com/2012/03/capturing-value-of-social-media-using.html) — with terrific chartsdealt with the topic of social media: “Measuring the value of social media has been a challenge for marketers. And with good reason: it’s hard to understand exactly what is happening in an environment where activity occurs both on and off your Web site. Since social media are often an upper funnel player in a shopper’s journey, it’s not always easy to determine which social channels actually drive value for your business and which tactics are most effective. But as the social industry matures, marketers and Web analysts need true outcome-oriented reports. After all, although social is growing in popularity, brand Web sites – not social networks – remain the place where people most often purchase or convert.” 

“That’s why we’re releasing a new set of Social reports within Google Analytics. The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business. We wanted to help you with 3 things:
 
  • Identify the full value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions 
  • Understand social activities happening both on and off of your site to help you optimize user engagement and increase social key performance indicators (KPIs)
  • Make better, more efficient data-driven decisions in your social media marketing programs.” 

More Information on Google Analytics

31 Jan

   Click the image for the full story

Google has a blog that covers Google Analytics, AdWords, and more. There are also a bunch of videos at this site.

Google Analytics Video Tutorial

22 Jan

 ANALYTICS

 

Click the image to access the tutorial

 

%d bloggers like this: