October 2012

Detente Reached: Google and Publishers

October 6, 2012 Evans on Marketing Distribution, Good and Bad Examples of Marketing, Online Marketing, Technology and Marketing, Trends analytics, business model, copyright, e-book, Google, intellectual property, lawsuit, mobile media, online shopping, publisher, technology, trends 1

After many years of battles, it appears that Google and book publishers have reached a major agreement with regard to Google’s digitizing books.

As reported by Claire Cain Miller for …

JetBlue’s New Giveaway: A Contest Where You Can Win If Your Candidate Loses

October 5, 2012 Evans on Marketing Good and Bad Examples of Marketing, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing contest, JetBlue, JWT Intelligence, live free or fly, promotion, social media, video, viral marketing, YouTube 1

JetBlue has come up with an interesting (and humorous) contest promotion: If your presidential candidate loses, you could win. This idea is pretty clever, and it has already sped into …

Data Will NOT Replace Thinking

October 5, 2012 Evans on Marketing Business Analytics and Marketing Information, Technology and Marketing, Trends analytics, big data, business model, Harvard Business Review, human, Justin Fox, planning, technology, thinking, trends

As inevitable as it sometimes seems, human thinking is not going to be replaced any time soon.

According to Justin Fox (editorial director of the Harvard Business Review Group), writing …

James Bond’s 50-Year Anniversary

October 5, 2012 Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Sports and Entertainment Marketing analytics, business model, entertainment marketing, infographic, James Bond, success, trends

Soon, the latest James Bond action movie — once again starring Daniel Craig — will be released. In the mean time, here’s a neat infographic on the iconic James Bond

Are Your Online Passwords Strong Enough?

October 4, 2012 Evans on Marketing Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Technology and Marketing bad behavior, identity theft, infographic, password, privacy, tips 5

Are we really as smart as we think we are? How do YOU rate on the strength of your passwords? Are YOU overly vulnerable to identity theft?

Check out this

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Month: <span>October 2012</span>

Soon, the latest James Bond action movie — once again starring Daniel Craig — will be released. In the mean time, here’s a neat infographic on the iconic James Bond

Are we really as smart as we think we are? How do YOU rate on the strength of your passwords? Are YOU overly vulnerable to identity theft?

Check out this