The Holiday Shopping Season Starts EARLY!!
Nissan Reviving Datsun Brand
Evans on Marketing Global Marketing, Product Management, Trends auto, brand, business model, competition, Datsun, discount, global, innovation, Nissan, price, product life cycle, strategy 3
Decades ago, Nissan made the global decision to drop the popular Datsun name from its cars and introduce the Nissan brand as the flagship name. This caused quite an uproar …
Read moreThis Is a Big Deal: Black Friday Not Always a Bargain
Evans on Marketing Good and Bad Examples of Marketing, Online Marketing, Pricing, Social and Digital Media, Trends bad behavior, bargains, Black Friday, customer expectations, deception, price, promotion, shopping, trust, video 1
This post is important enough as a consumer shopping tip that I am posting it at both of my blogs (evansonmarketing.com and bermanevansretail.com). I’m sure that more than …
Read moreLeBron James + Nike = $300?
Evans on Marketing Pricing, Sports and Entertainment Marketing, Trends customer expectations, ethics, LeBron X, Nike, opportunity, price, shopper, trends, video 1
Nike is ready to launch a new $300 pair of sneakers called the Lebron X, endorsed by NBA MVP and Olympics star LeBron James of the Miami Heat. This is …
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