As Phil Lempert, the Supermarket Guru, notes: “Retailers and [consumer product manufacturers] continue to mask everyday price increases with smaller package sizes, fractional ounce content, and uneven dollar amounts …
Read moreTurning Frugals into Frequent Shoppers
Evans on Marketing Consumers and Their Behavior, Pricing, Trends deals, frugal, price, repeat purchase, shopper
It is imperative for companies to find ways to get people to be less frugal in their shopping behavior. As reported in Promo: “A broad trend that can’t be …
Read moreComing Soon: A Smaller iPad?
Evans on Marketing Product Management, Social and Digital Media, Technology and Marketing, Trends Amazon, Apple, competition, Google, ipad, price, small, tablet, technology
According to Nick Wingfield and Nick Bilton, writing in the New York Times: “The tech companies are at it again — trying to catch the blockbuster iPad in a …
Read moreA Laugh Out Loud Groupon
Evans on Marketing Online Marketing, Social and Digital Media Groupon, price, promotion, social media
It’s no longer available, but this photo illustrates the range of Groupon’s offerings.
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Justice Dept. Sues Apple and Publishers Over E-Book Pricing; 3 Publishers Settle
Evans on Marketing Distribution, Online Marketing, Pricing Apple, bad behavior, online shopping, price
Photo by Doug Mills for the NY Times.
Click the icon for the full story.
Overpaying for E-books? Well, the U.S. Justice Department has said enough. As Julie …
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