brand Archives

Who’s Behind “Brand X”?

December 1, 2012 Evans on Marketing Distribution, Good and Bad Examples of Marketing, Pricing, Product Management, Trends analytics, brand, content, customer expectations, opportunity, price, private brand, Ralcorp, store brand, success, trends 11

“Brand X” is the euphemism that is sometimes used to describe a private (store) brand. Store brands are often produced by the big-name manufacturers that occupy shelf space in the …

Heinz Again Leads Food Manfacturers on the American Customer Satisfaction Index

November 16, 2012 Evans on Marketing Consumers and Their Behavior, Online Marketing, Product Management, Trends ACSI, American Customer Satisfaction Index, analytics, brand, customer expectations, customer satisfaction, food, Heinz, success, trends

The American Customer Satisfaction Index (ACSI): “is an independent national benchmark of customer satisfaction with the quality of products and services available to household consumers in the United States. Each …

Great Brands — Simple Matters!

November 8, 2012 Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Product Management analytics, brand, brand equity, global, popular, product positioning, promotion, simple, success, trends

Look at the chart below to see the ten “simplest” popular brand names according to research by Siegel+Gale.

Click the chart to read a story on the importance of …

Brand Advocates and Social Media

October 19, 2012 Evans on Marketing Marketing Communications, Product Management, Social and Digital Media advocate, brand, eMarketer, Google, opportunity, planning, promotion, social media, tips, trends, Wildfire

Interested in learning more about the impact of brand advocates and their use of social media?

Then, check out this report from eMarketer, sponsored by Google’s Wildfire (software that “enables …

Nissan Reviving Datsun Brand

October 18, 2012 Evans on Marketing Global Marketing, Product Management, Trends auto, brand, business model, competition, Datsun, discount, global, innovation, Nissan, price, product life cycle, strategy 3

Decades ago, Nissan made the global decision to drop the popular Datsun name from its cars and introduce the Nissan brand as the flagship name. This caused quite an uproar …

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