Today, we conclude our three-part series on the 2018 Super Bowl. On Sunday, we looked at a number of 2018 Super Bowl LII Fun Facts. Yesterday, we watched Several Super Bowl LII Company Ads. Now, we look at three sources rating Super Bowl LII advertising .
Unfortunately for advertisers, early ratings show that viewership for Super LII was the lowest since 2009. At $5 million per 30-second ad during the game, this is disappointing. Even with the highest-scoring Super Bowl ever!
Rating Super Bowl LII Advertising
In general, how good were this year’s Super Bowl ads? To Evans on Marketing, this did not seem like an overly distinguished group of ads. Boring and copy cat came to mind. But yes, we did think there were a few standouts.
And we’re not alone in our overall rating. As one ad industry expert noted for the NY Times:
“’It’s really a pretty lame year,’ said Marianne Malina, president of the agency GSD&M in Austin, Tex. ‘When the TV promos for the Olympics and ‘The Voice,’ and the N.F.L. — and Justin Timberlake — overshadow a lot, that says everything.’”
That said, here are the five best ads. According to three different sources.
USA Ad Meter
In USA Today’s annual Super Bowl Ad Meter, online volunteers rate ads on a score of 1 to 10. Viewers must watch all of the ads for their votes to count.
According to USA Today, the top five ads were: