To optimize their performance, businesses must first identify the potential problems that they will face and then devise strategies to address them.
According to consulting firm BMGI, these are …
Read moreA Business-to-Business Planning Infographic
Evans on Marketing Business-to-Business B to B, B2B, business model, infographic, planning, strategy
Attracting and Motivating Employees: Google Really Gets It!
Evans on Marketing Careers, Global Marketing, Good and Bad Examples of Marketing best, business model, career, competition, employee, global, Google, opportunity, perks, strategy, success, work 7
Google is not just a technology and communications giant, it is also rated as the best place to work in Fortune’s 2013 ranking: “The Internet juggernaut takes the Best …
Read moreA Look at the Global Economy in 2013
Knowledge@Wharton has just released an 88-page publication, The Lauder Global Business Insight Report 2013: Building Blocks for the Global Economy.
These are the topics covered in the report: “The …
Read moreIdentify Your Weaknesses Before Your Competitors Do
Evans on Marketing Business Analytics and Marketing Information, Good and Bad Examples of Marketing, Product Management, Technology and Marketing, Trends analytics, business model, innovation, Kill the Company: End the Status Quo, Lisa Bodell, management, opportunity, planning, product management, scenario, strategy, video 1
Recently Knowledge@Wharton, conducted an interview with Lisa Bodell, author of Kill the Company: End the Status Quo, Start an Innovation Revolution. According to Bodell, developing and enacting an innovation …
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