The 2015 Gartner & 1to1 Media Customer Experience Excellence Award Winners

Which companies are role models with regard to customer experience excellence? Let’s turn to the 2015 Gartner and 1to1 Media Customer Awards competition: “Since 2004, Gartner and 1to1 Media have honored these leading customer-centric companies for their outstanding business performance and exceptional results through the Gartner & 1to1 Media Customer Experience Excellence Awards. For the […]

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Who Are the Best at Customer Relationship Management (CRM)?

For the tenth year, a major award for the best firms in  CRM has been given by 1to1Media, this time in conjunction with Gartner. Click here to read a summary about the 2014 Gartner &1to1 Media CRM Excellence awards. And click the image to read the full report.    

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Gartner Study: The State of Digital Marketing

Gartner, a marketing research company, recently conducted a survey on companies’ use of marketing. Overall, Gartner found that the companies studied spent 10.4 percent of their total revenues on marketing. The percentage ranged from 9.1 for high-tech firms to 12.7 for media firms. With regard to digital marketing, Gartner found that: “The majority spends between […]

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