Because of COVID-19, marketing budgets hit record lows in 2021. Now, we see 2022 marketing budgets back on the upswing. Thankfully!
As we noted last year, “For several years, …
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Because of COVID-19, marketing budgets hit record lows in 2021. Now, we see 2022 marketing budgets back on the upswing. Thankfully!
As we noted last year, “For several years, …
Read moreAs marketers, we strongly believe that marketing drives revenue. And thus, we feel that marketing should not see budget cuts. With that in mind, we look at new 2021 research …
Read moreOver the years, we have presented hundreds of posts in the category of business analytics and marketing information. Despite the growing importance, we examine data analytics not meeting executive expectations. …
Read moreIn July, we wrote about planning for the “new normal.” For this post, we discuss a marketing reset framework. And highlight an excellent Gartner video.
With the new normal post, …
Read moreAs we discussed recently, supply chain disruptions exploded with the onset of COVID-19. In this environment, we look at the status of female supply chain managers. It seems that it …
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