Because of COVID-19, marketing budgets hit record lows in 2021. Now, we see 2022 marketing budgets back on the upswing. Thankfully!
As we noted last year, “For several years, …
Read moreMarketing Budgets on the Downswing
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Trends business model, Gartner, infographic, marketing budget, opportunity 1
As marketers, we strongly believe that marketing drives revenue. And thus, we feel that marketing should not see budget cuts. With that in mind, we look at new 2021 research …
Read moreData Analytics Not Meeting Executive Expectations
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Technology and Marketing, Trends analytics, B to B, Gartner, infographics, opportunity, trust
Over the years, we have presented hundreds of posts in the category of business analytics and marketing information. Despite the growing importance, we examine data analytics not meeting executive expectations. …
Read moreA Marketing Reset Framework
In July, we wrote about planning for the “new normal.” For this post, we discuss a marketing reset framework. And highlight an excellent Gartner video.
With the new normal post, …
Read moreStatus of Female Supply Chain Managers
Evans on Marketing Business-to-Business, Careers, Distribution, Trends Gartner, infographic, supply chain, women in leadership
As we discussed recently, supply chain disruptions exploded with the onset of COVID-19. In this environment, we look at the status of female supply chain managers. It seems that it …
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