Gartner, a marketing research company, recently conducted a survey on companies’ use of marketing. Overall, Gartner found that the companies studied spent 10.4 percent of their total revenues on marketing. The percentage ranged from 9.1 for high-tech firms to 12.7 for media firms.
With regard to digital marketing, Gartner found that: “The majority spends between 10% and 50% of their marketing budget on digital marketing activities — the average is 25%.” This means that the companies surveyed spend an average of 2.5 percent of their total revenues on digital marketing. For some firms, this amount is higher than than net profit margins!!