eMarketer Archives

Communication Vehicles Used in Sponsorships

July 23, 2013 Evans on Marketing Global Marketing, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing advertising, eMarketer, entertainment marketing, experiential marketing, global, IEG, opportunity, planning, promotion, public relations, social media, sponsor, sports marketing

Many companies actively engage in sponsorship of music tours, sports stadiums, nonprofit organizations, and more. For those firms, sponsorships are an integral part of their marketing communication efforts — often, …

Where Do YOU Get Your News?

July 22, 2013 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Social and Digital Media, Sports and Entertainment Marketing, Trends analytics, eMarketer, Gallup, information, news, opportunity, trends 2

That is a good question at this point in the evolution of media. It should be no surprise that print is no longer the typical answer. But it may be …

Social Media to Continue Booming Around the World

June 20, 2013 Evans on Marketing Global Marketing, Social and Digital Media, Trends Asia, China, eMarketer, experiential marketing, global, mobile media, social media, trends

Social media use around the world is expected to double between 2011 and 2017, according to new research by eMarketer. The Asia-Pacific region is leading the way — with China …

How to Improve B2B E-Mail Marketing

May 25, 2013 Evans on Marketing Business-to-Business, Online Marketing B to B, B2B, customer expectations, email, eMarketer, experiential marketing, opportunity, planning, tips 1

Business-to-business firms use a lot of E-mail marketing. So, enhancements in tactics are always helpful.

Check out this chart and click it for more information.

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The Biggest Online Challenges for B2B Marketers

May 2, 2013 Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Online Marketing B to B, B2B, eMarketer, Internet, online marketing, opportunity, planning, promotion, trends

Business-to-business marketers face some key online challenges that must be addressed.

According to eMarketer: “Business-to-business (B2B) companies are constantly searching for new client prospects that can benefit from their services. …

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