Professions Perceived as Most Ethical – and Most Unethical

Today, we discuss the professions perceived as most ethical – and most unethical. And this builds on our coverage of ethical firms and marketing practices: World’s Leading Ethical Firms 2017. Ethical Selling: Not Always an Oxymoron. Misleading Marketing. Impact of Company Ethics on Consumers. For most of us, the leading study of ethics in the […]

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Ethical Selling: Not Necessarily an Oxymoron

Each year, Gallup conducts a survey on “Honesty/Ethics in Professions.” Here are the most recent results. As we can see, professionals in the health care professions are considered the most honest and ethical by Americans. On the other hand, car and insurance salespeople, advertising practitioners, and stockbrokers are rated quite low on these attributes.    […]

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Americans Don’t Trust Mass Media

Yes, the mass media have been criticized in many quarters for their coverage of the 2016 presidential campaign. But the issue of trust goes far beyond political coverage. It deals more directly with the competition from nontraditional media that has led to (1) more “got you” stories, (2) the quest to be first with a […]

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Are Social Media Living Up to the Hype?

There have been numerous reports about how effective paid social media can be in driving companies’ business. But a new study by Gallup puts some of these assumptions into question. Its conclusion? Paid messages on social media are not driving a lot of business. [Nonpaid social media reviews, stories, etc. are impactful, though.] As Jeff […]

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Where Do YOU Get Your News?

That is a good question at this point in the evolution of media. It should be no surprise that print is no longer the typical answer. But it may be a surprise that TV still ranks ahead of online sources for U.S. consumers of news. Look at the chart below for the results of a […]

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