Curious about this title? “Burger King Looking to Keep It More Real.” Well, it refers to the fast-food chain’s newest attempt to present itself as healthier to consumers. Building on such tactics as adding meatless burgers to the product mix.
By Being Less Artificial: Burger King Looking to Keep It More Real
Over the last several years, fast-food chains faced more criticism about the unhealthy nature of their food. And they have strived to be more responsive, For example, besides meatless burgers, McDonald’s has added fruit to Happy Meals and is rolling out vegan burgers.
With regard to Burger King, besides various menu changes, it is removing artificial ingredients. In all, it is forgoing 120 artificial ingredients. We don’t know about you, but we are surprised that BK food even includes so many ingredients.
To summarize BK’s “keep it real approach, we turn to Nicole Lyn Pesce, writing for MarketWatch:
Burger King is permanently banning 120 artificial flavors, colors, and preservatives from its food menus nationwide. Including aluminum, bleached flour, sorbic acid, Yellow #5 food dye, and dozens of other mouthwatering additives that are harder to pronounce.
The Restaurant Brands International-owned fast-food chain explained in a press release that the purge is part of its commitment to deliver on “the promise of real food.” “We know our guests’ expectations are changing,. And they want to make choices they can feel good about,” Burger King North America’s chief marketing officer Ellie Doty stated. “By banning these 120 ingredients from our food, we’re offering guests an easy choice. Delicious food made with quality ingredients. We’re confident that our ongoing commitment to real food will provide guests with the food they’re looking for. As well as also set a standard for the industry overall.”
And Burger King is doubling-down on this real-food premise with a series of “Keep It Real Meals” endorsed by celebrities. Including rappy Nelly and singers Anitta and LilHuddy.
Now, take a look at the full 120 “blacklisted ingredients.”