Here’s a question for YOU: When and where did the first print ads appear? 25 years ago? 50 years ago? 100 years ago? 200 years ago? How about more than 500 years ago in England (book ads tacked to church doors), as a HubSpot timeline shows.
“Many people believe that advertising has changed so much that looking toward the past is futile. Innovation, new technology and tools, and disrupting ideas are the focus of both headlines and boardroom conversations. What can we even learn from history that would be relevant for today?”
“Much of what makes a brand successful today is the same as it was 10, 50, and 100 years ago. The challenges that agencies help clients overcome are nothing novel. By understanding the past, we can more clearly understand what’s been done, what’s really ‘new,’ and the models we can emulate for future success. We can better understand why certain business practices exist, which provides context when making changes. It’s worth looking back to understand our current situation and how we can build a better industry for the future.”
Click the ad below from 1472 to access a fun and informative advertising timeline from HubSpot.