The Consumer’s Path to Purchase by Category

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Trends , , , , , , , , , 1

We know that consumers shop differently for various goods and services. But we can always learn more.

Millward Brown Digital recently produced a report entitled “Demystifying the Consumer Journey?”…

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Multimedia View of 2016 Most Valuable Global Brands

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The 2016 BrandZ most valuable global brands report by WPP’s MillwardBrown is now available.

This year, a lot of FREE information about valuable brands is presented online, in addition to …

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Expert Insights on Auto Industry Disruptions

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Automotive News regularly runs an EY Automotive & Transportation Insights page from the EY consulting firm, “featuring videos, insights, opinions, thought leadership, stories, and better questions from EY to help …

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TV Interview on Database Marketing

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Distribution, Product Management, Technology and Marketing, Trends , , , , , , , , , , , , , , 1

This television interview of Hofstra University’s Professor Joel Evans (from the Zarb School of Business) recently appeared on Fios1’s Money & Main$treet program. The interview was conducted by host Giovanna …

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The Dollar Shave Club Goes Humorous

Evans on Marketing Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Pricing, Product Management , , , , , , , , , 1

Over the last several years, the Dollar Shave Club has revolutionized the way that shaving items are sold. Since its inception, the DSC has generated hundreds of millions of dollars …

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