Can You Start a Business in Your Garage?

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Forty years ago, Apple was founded by 20-something young guys– some say, in a garage (Steve Wozniack disagrees with that depiction 🙂 ). Despite a number of ups and downs …

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Brands That Millennials Love

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Trends , , , , , , , , , , , , , , , , 16

As we have noted before, Millennials represent a huge, demanding, and challenging consumer segment for marketers. With that in mind, let’s ask: What brands are doing best among Millennials?…

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Humanizing and Entertaining Ads

Evans on Marketing Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , , , , , , 10

HubSpot recently identified 12 enjoyable video marketing campaigns: “What better medium to propel the new wave of humanized marketing than video? It’s one of the most effective media for …

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Do Shoppers Really Believe Customer Reviews?

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media , , , , , , , , , , 11

As marketers, we have become increasingly knowledgeable about the power of online customer reviewers. And we recognize that many shoppers place more weight on these reviews than on company-sponsored communications.…

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How Scenario Planning Influences Strategic Decisions

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Scenario planning involves planning for the future by understanding that different marketplace outcomes may occur in response to any strategy and that each possible marketplace outcome must be planned for …

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