In short, as most firms know, brand image represents a powerful financial asset. Accordingly, brand recognition and brand loyalty may represent the difference between success and failure. For this …
Each year, BrandZ publishes its list of the top 100 global brands. Click here to access the 2017 report, produced by WPP and Kantar Millward Brown: “In its 12th …
Read moreThe 2016 BrandZ most valuable global brands report by WPP’s MillwardBrown is now available.
This year, a lot of FREE information about valuable brands is presented online, in addition to …
Read moreDue to a bad link, this story is being reposted. It is VERY interesting.…
Read moreEach year, the BrandZ™ Top 100 Most Valuable Global Brands report is produced by Millward Brown on behalf of WPP.
The 2014 report “shows that the combined brand value …
Read more