In short, as most firms know, brand image represents a powerful financial asset. Accordingly, brand recognition and brand loyalty may represent the difference between success and failure. For this …
The 2016 BrandZ most valuable global brands report by WPP’s MillwardBrown is now available.
This year, a lot of FREE information about valuable brands is presented online, in addition to …Read more
Due to a bad link, this story is being reposted. It is VERY interesting.…Read more