When Is a “Sale” a Sale?

Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Pricing, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Trends , , , , , , , , , , 20

Unfortunately, many retailers misuse the term “sale”. And shoppers are often persuaded that a product is on sale even when it isn’t. [For our holiday shopping tips, please click …

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How Will YOU Pay for Your Holiday Shopping?

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Pricing, Privacy, Identity Theft, and Ethical Issues, Trends , , , , , , , , , , , , , 20

Interestingly, according to a recent survey of 1,000 people, 39 percent of holiday shoppers will pay for their gifts in cash, 32 percent will pay with a debit card, and …

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Be a Smart Customer: 2015 Holiday Shopping Tips

Evans on Marketing Consumers and Their Behavior, Marketing Communications, Online Marketing, Pricing, Social and Digital Media, Trends , , , , , , , , , , , , , 15

Every year, I offer a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Since the holiday season starts earlier and earlier each year, I’m moving …

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Innovation in Action: The Dinner Lab

Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Pricing, Product Management, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , 21

The Dinner Lab has turned dining out into a very unique and fun occasion. It is “a place to discover what’s possible. Our nomadic dining experience invites members to try …

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