Want to Attract the Health-Conscious Consumer?

This television interview of Hofstra University’s Professor Joel Evans (of the Zarb School of Business) recently appeared on Fios1’s Money & Main$treet program. The interview was conducted by host Giovanna

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The Best of Evans on Marketing in 2015

Here the ten most-viewed posts made in 2015 by Evans on Marketing. Please take a look. Thanks.

  1. See How Well You Can Do on This Entertaining Marketing Quiz
  2. For What Career
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Marketing $50,000 Headphones

Yes, you read the title of this post correctly. Let’s consider: We can buy Insignia Wireless Bluetooth Headphones for $59.99 at Amazon; Bose SoundLink around-ear wireless headphones for $279.95

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Learning from Superior Pricing Web Pages

Lots of shoppers explore their favorite Web sites looking for information — and sometimes, even to purchase. The way that prices are presented online can go a long way toward

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