This year, the Rolling Stones marked their 50th anniversary as a rock band. It was recently announced that they would be performing 4 shows later this year, including 2 at …
Read moreThe Value of Mobile Shopping Apps
For people who love their mobile phones, what could be better than apps that make shopping easier and more fun — while pointing out discounts?
As Greg Bensinger writes for …
Read moreHow Businesses Can Better Use the Facebook Timeline
Evans on Marketing Good and Bad Examples of Marketing, Online Marketing, Social and Digital Media analytics, business model, Facebook, marketing, opportunity, promotion, shopper, social media, timeline, tips, Vocus
Athletes Do Good Deeds, Too!
The misdeeds of athletes are reported and blogged about on a regular basis (see, for example, http://evansonmarketing.com/2012/08/15/how-does-sports-marketing-overcome-the-taint-of-bad-behavior). So when athletes do good deeds, they need to be publicized …
Read moreHow Brands Can Incentivize Our Good Behavior
Evans on Marketing Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Trends advertising, good behaviors, incentivize, JWT Intelligence, motivate, Nike, promotion, social media, video, YouTube