JWT Intelligence’s 100 Key Predictions for 2015

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Each year, JWT Intelligence offers 100 interesting trends to be aware of for the coming year. Here are its 2015 predictions.
 

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Are Firms Now Smarter About the Customers to Target with Discount Offers?

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We know that many shoppers regularly look for discounts, and typically won’t make many discretionary purchases without them. But, there are also shoppers who often buy without looking for a …

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