Despite perceptions to the contrary, on a global basis, the brick-and-mortar store is not fading away in the face of online and mobile shopping — as long as such stores …
Read moreUsing Database Marketing to Target Loyal Customers: A Small Business Guide
by Joel R. Evans and Barry Berman
As we noted last month, too many firms concentrate on how to woo new customers and do not pay enough attention to what …
Read moreWho’s Winning the Mobile OS Challenge?
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Product Management, Social and Digital Media, Technology and Marketing analytics, business model, competition, customer expectations, mobile media, Opera Mediaworks, social media, trends 6
The answer to this question has certainly changed over the last couple of years. Here’s how it has changed. Sorry, Apple fans. :-).
As reported by eMarketer:
“According to data …
Read moreNew Adidas App for “Sneakerheads”
Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Sports and Entertainment Marketing, Technology and Marketing Adidas, app, Confirmed, customer expectations, customer satisfaction, experiential marketing, opportunity, trends 13
Understanding “Proximity Marketing”
Here’s another term for our marketing toolbox: proximity marketing. Do YOU know what this is and why we should grasp this concept?
As Marketing Tech Blog explains it:
“Proximity …
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