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Read moreSocial Media and Brands: A Global Perspective
Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Online Marketing, Product Management, Social and Digital Media, Trends analytics, brand, eMarketer, experiential marketing, global, Internet, Ipsos Global @dvisor, Ipsos OTX, opportunity, product management, product positioning, shopper, social media, social network, trends 3
In a recent article, eMarketer reported the results of a research project conducted by Ipsos OTX and Ipsos Global @dvisor that examined Internet users’ involvement with brands’ social network pages. …
Read moreIs There a Market for Online Textbooks?
Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Online Marketing, Product Management, Technology and Marketing, Trends customer expectations, customer satisfaction, e-book, experiential marketing, Flat World Knowledge, free, Inc., market segment, online shopping, opportunity, price, promotion, read, social media, technology, textbook, trends, trust 8
In September 2011, Flat World Knowledge was a featured company in an Inc. story titled “Hot New Market: Electronic Textbooks: “College tuition continues to rise, but textbooks may …
Read moreMaking iMacs in the USA?
After a lot of negative publicity generated by the poor labor practices of at least one of its Chinese suppliers, Apple is now considering making iMacs in the United States.…
Read moreWho’s Behind “Brand X”?
Evans on Marketing Distribution, Good and Bad Examples of Marketing, Pricing, Product Management, Trends analytics, brand, content, customer expectations, opportunity, price, private brand, Ralcorp, store brand, success, trends 11
“Brand X” is the euphemism that is sometimes used to describe a private (store) brand. Store brands are often produced by the big-name manufacturers that occupy shelf space in the …
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