As we have noted several times over the years (see for example: 1, 2, 3), big data are an important element of the marketer’s toolbox. So, …
Read moreHow the Global Population Is Evolving
Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Trends analytics, competition, global, opportunity, planning, Population Education, shoppers, trends, video 2
For many marketers, understanding the shifts in the global population is imperative. Take a look at this video to learn more.
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Read moreWhich Elements of YOUR Emotional Intelligence Do YOU Need to Improve?
Emotional intelligence is a concept we should understand as marketers and in our own personal terms. According to Psychology Today, emotional intelligence is “the ability to identify and …
Fortune’s 2017 Crystal Ball
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Trends 2017, annual forecast, economy, Fortune, innovation, mergers, opportunity, planning, politics, techno-futurism, tips, trendsetters, world 2
Each year, Fortune magazine presents an interesting series of predictions for the coming year.
The 2017 “crystal ball” is based on these principles (and includes the use of IBM Watson …
Read moreRating the Super Bowl Ads: What’s YOUR Take?
Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing 84 Lumber, advertising, AirBnB, Audi, Bai Brands, best, Budweiser, customer expectations, entertainment marketing, Honda, Kia, most popular, Mr. Clean, promotion, social media, sports, Super Bowl, Tide 2
From a sports perspective, Super Bowl LI was an exciting football game — the first one ever going into overtime. But was this Super Bowl an advertising success? The reviews …
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