What’s Next for Sustainability in 2022?

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The concept of sustainability has garnered lots of attention in recent years. Not all of it good. A big question for us — what’s next for sustainability in 2022?…

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What Causes Disengaged Employees

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Yesterday, we examined the concept of measuring employment engagement. Now, we focus on what causes disengaged employees. And we look at personality traits that lead to disengagement.

For a …

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Which Elements of YOUR Emotional Intelligence Do YOU Need to Improve?

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Emotional intelligence is a concept we should understand as marketers and in our own personal terms. According to Psychology Today, emotional intelligence is “the ability to identify and …

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Demographics Versus Psychographics

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Most marketers use consumer demographics (easily identifiable and measurable data) when determining and appealing to their target market. In addition, many marketers recognize that understanding consumer lifestyles and personalities are …

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