The concept of sustainability has garnered lots of attention in recent years. Not all of it good. A big question for us — what’s next for sustainability in 2022?…
What Causes Disengaged Employees
Yesterday, we examined the concept of measuring employment engagement. Now, we focus on what causes disengaged employees. And we look at personality traits that lead to disengagement.
For a …Read more
Which Elements of YOUR Emotional Intelligence Do YOU Need to Improve?
Emotional intelligence is a concept we should understand as marketers and in our own personal terms. According to Psychology Today, emotional intelligence is “the ability to identify and …
Demographics Versus Psychographics
Most marketers use consumer demographics (easily identifiable and measurable data) when determining and appealing to their target market. In addition, many marketers recognize that understanding consumer lifestyles and personalities are …Read more
Data Will NOT Replace Thinking
As inevitable as it sometimes seems, human thinking is not going to be replaced any time soon.
According to Justin Fox (editorial director of the Harvard Business Review Group), writing …Read more