The concept of sustainability has garnered lots of attention in recent years. Not all of it good. A big question for us — what’s next for sustainability in 2022?…
Most marketers use consumer demographics (easily identifiable and measurable data) when determining and appealing to their target market. In addition, many marketers recognize that understanding consumer lifestyles and personalities are …Read more
As inevitable as it sometimes seems, human thinking is not going to be replaced any time soon.
According to Justin Fox (editorial director of the Harvard Business Review Group), writing …Read more