Which Elements of YOUR Emotional Intelligence Do YOU Need to Improve?

Emotional intelligence is a concept we should understand as marketers and in our own personal terms. According to Psychology Today, emotional intelligence is “the ability to identify and manage your own emotions and the emotions of others. It is generally said to include three skills: (1) Emotional awareness, including the ability to identify your own […]

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Demographics Versus Psychographics

Most marketers use consumer demographics (easily identifiable and measurable data) when determining and appealing to their target market. In addition, many marketers recognize that understanding consumer lifestyles and personalities are crucial in target marketing. However, too many companies do not place enough emphasis on the latter. Here is a synopsis of the situation from Alexandra […]

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Data Will NOT Replace Thinking

As inevitable as it sometimes seems, human thinking is not going to be replaced any time soon. According to Justin Fox (editorial director of the Harvard Business Review Group), writing at the Harvard Business Review blog: “The element of hypothesis/prediction remains important, not just to science but to the pursuit of knowledge in general. We […]

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Check Out the HBR Blog Network

The Harvard Business Review publishes an interesting blog at http://blogs.hbr.org/. One recent blog deals with the topic of career plans and the question typically asked of interviewees regarding their 5-year plans: http://blogs.hbr.org/cs/2012/03/career_plans_are_dangerous.html

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