What Causes Disengaged Employees

Yesterday, we examined the concept of measuring employment engagement. Now, we focus on what causes disengaged employees. And we look at personality traits that lead to disengagement.

For a

Read more

Which Elements of YOUR Emotional Intelligence Do YOU Need to Improve?

 
Emotional intelligence is a concept we should understand as marketers and in our own personal terms. According to Psychology Today, emotional intelligence is “the ability to identify and

Read more

Demographics Versus Psychographics

Most marketers use consumer demographics (easily identifiable and measurable data) when determining and appealing to their target market. In addition, many marketers recognize that understanding consumer lifestyles and personalities are

Read more