What Happened to The Limited?

After more than 50 years, youth-oriented women’s apparel retailer The Limited has announced that it is shutting all of its 255 stores and will focus on its online business going

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Getting People to Spend More Time on Your Web Page

Consider these observations from Vikas Agrawal, writing for CustomerThink:

“Did you know that humans now have shorter attention spans than goldfishes? A 2015 study conducted by Microsoft in Canada

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Ads on the Golden Globes Are Different!

The Golden Globe Awards were presented last Sunday. As more of a “party” show than others, the Golden Globe show attracts edgier ads. Here are two examples.
 
As reported

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Self-Branding for Professional Success: An In-Depth Discussion

Want to learn more about branding and its features—including the evolution of branding and brand positioning? Want to learn more about how to create and nurture your own self-brand to

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A Customer Service Infographic

Last week, we wrote about one aspect of customer service — the firm’s return policy — and its impact on consumer satisfaction.

Today, we are presenting a broad-based infographic on

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