Tag Archives: artificial intelligence

State of Marketing Today – Salesforce Study

11 Jan

As we know, marketing is always evolving. And this is due to the Internet, social media, smarter shoppers, etc. With that in mind, let’s consider the state of marketing today – Salesforce study. Then, see what we can learn.

First, check out these related posts:

 

State of Marketing Today – Salesforce Study

When studying the state of marketing today, there are many factors to consider. In our view, they include the following. Changing consumer demographics and lifestyles. Also, changing shopping behavior. The use of digital media and technology. The Internet of Things. The decline of traditional media. Global competition. The availability of big data. Competition between bricks and clicks. And much more!

For a good overview, we turn to the state of marketing today – Salesforce study . As Salesforce notes at the report’s sign up page:

“Learn how customer experience is reshaping marketers’ mindsets in our survey of 3,500 marketing leaders worldwide. In the study, we explore these topics. Shifting priorities that spark organizational change. Marketing technology that makes waves across the broader business. And how AI raises the bar for 1-to-1 marketing and efficiency.”

You may also click the report cover to access the FREE sign up. Moreover, this is a 50-page report.

Below the image, we note some Salesforce conclusions.

State of Marketing Today - A Salesforce Study
 

Salesforce’s Major State of Marketing Conclusions

  • In general, “high-performing marketing teams represent 12% of the survey population. Those surveyed include B2B, B2C, and B2B2C teams.”

State of Marketing Today - Salesforce Study

  • As noted in the executive summary, there are four takeaways.

(1) “Marketers Move to Evolve Journeys, but Data Woes Linger. Even now, marketers still wrestle with gaining a single customer view. In addition, there are elevated customer expectations and newer channels. While high-performers better coordinate marketing across channels, most others fail to adapt messages.”

(2)Shifting Priorities Spark Organizational Change. With the flood of customer data, firms are rethinking everything from job roles to how marketing functions. From account-based marketing to closer alignment with customer service, top marketers are change agents.”

(3) “Marketing Tech Makes Waves. In general, marketers expect use of marketing technologies to skyrocket. And high-performers tend to be heavier tech users. Most of them report that  current tech does this. It aids collaboration. It increases productivity. And it drives a cohesive view of data. Also, top teams cite data management as key for 1-to-1 marketing across each touchpoint.”

(4) “Marketing Embraces the AI Revolution. AI is the technology where marketers expect the most growth. Internally, marketers view AI as way to create more efficiency. For customers, most marketers want get more from their data and ramp up personalization without burdening their teams.”

 

Artificial Intelligence Predictions

18 Oct

Artificial intelligence. Virtual reality. Augmented reality. This post focuses on artificial intelligence predictions. However, let us begin with definitions of these concepts.

As summarized by Scott Jennings for Qlick:

Artificial Intelligence (AI). A computer acts similar to human learning and decision making. It works via an expert system or a program. An example is a digital personal assistant on an online store. It works with a customer. It learns from that customer. And it recommends for that customer.”

Virtual Reality (VR). It is an artificial, computer-generated simulation. It might recreate a real-life environment or situation. An example is a 3-D store shelf that adapts based on past purchases.”

Augmented Reality (AR). It adds computer enhancements for meaning and interaction. An example is those who digitally view rugs in diverse colors and styles.”

 

And according to Brian J. Dooley, reporting for TDWI (Transforming Data with Intelligence):

“Firms can combine virtual reality and artificial intelligence. VR is an emerging technology that modern businesses track. But it tends to remain at the lower end of the interest scale. On the other hand, many enterprises consider AI important. However, between AI and VR connections are deeper than they appear. And their integration provides a new range of experiences and options.”

“Applying AI to VR allows AI-based continuous image recognition . It can report results in a VR display. In security, this can adopted for identity detection. It could flag images or people for a security guard.”

 

Evans on Marketing Posts

These are among our posts on emerging intelligence technologies:

Artificial Intelligence Predictions. Now, we can add shoe (foot) tracking to the list of research techniques used by retailers.

 

Artificial Intelligence Predictions by SEVEN Experts

In 2017, Inc. interviewed 7 tech billionaires to see their AI predictions for. Do YOU agree with the predictions made by these leaders?

 

GREAT YouTube Videos: Learn More About AI

23 May

For organizations of any type, artificial intelligence (AI) promises to be the next big thing. What is AI? According to Webopedia: “Artificial intelligence is the branch of computer science concerned with making computers behave like humans. The term was coined in 1956 by John McCarthy at the Massachusetts Institute of Technology.” However, AI is only now really coming into its own!!!

Webopedia notes that “Research associated with artificial intelligence is highly technical and specialized. The core problems of artificial intelligence include programming computers for certain traits such as:

  • Knowledge
  • Reasoning
  • Problem solving
  • Perception
  • Learning
  • Planning
  • Ability to manipulate and move objects”

 

Here are EIGHT YouTube videos to give you a better perspective on the current state of  artificial intelligence.
 

 

 

 

 

 

 

 

 

Comparing AI Virtual Assistants

23 Jan

Over the last year, artificial intelligence (AI) personal assistants have become BIG!! The leading ones are (alphabetically): Alexa from Amazon, Cortana from Microsoft, Google Assistant, and Siri from Apple. These AI options can answer questions, play music, give directions, tell jokes, and even play games (try Jeopardy on Alexa).

How good are they? For this stage in their development, they are very good and relatively accurate for the simple tasks in which they specialize — and they can be fun to use. But they do each have limitations and their evolving software updates will continue to get better. In addition, there may be security issues that occur now. [Read this article for more on security.]

Recently, Jeff Dunn, writing for Business Insider, did an excellent comparison of these four virtual assistants:

“As the Web diminishes and the Amazon Echo [Alexa] continues to be a runaway hit, all the big players are convinced that talking to an AI will soon become the dominant way we interact with our computers. So they’ve started building. Apple has Siri, Amazon has Alexa, Microsoft has Cortana, and Google has the new and refreshed Google Assistant. The tech has come a long way, but all of these companies openly admit that it’s very early days for this proposed future. As such, all of these assistants are far from polished. But they’re also things you can use today. So which one works best? I strapped in for eight hours of robot conversations to find out, testing each of the big four assistants across a variety of categories.”

“There is a ton of work to be done. The problems here are large and sweeping: Each assistant still feels like a fragile, thinly veiled web of loosely connected services — because that’s what they are. It’s almost impossible to tell when one of them won’t be able to do the thing you asked. You have to be OK giving up your location and loads of personal data to get the most out of them.  There are numerous instances where using a Web browser is simply faster for doing fundamental tasks. Each one is still wildly finicky when it comes to phrasing. They all think too much in black and white; one misplaced or forgotten word is often enough to discard an entire request.”

Here are some of Dunn’s comparative findings:

  • Best for travel — Google Assistant
  • Best for E-mailing — Google Assistant and Siri
  • Best for messaging — All four in different scenarios
  • Best for Music — Alexa
  • Best for weather — Alexa, Cortana, and Google Assistant
  • Best for social — Alexa, Cortana, Siri
  • Best for general knowledge — Alexa

 
Click the image to read a lot more from Dunn.

 

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