Tailoring marketing to specific customer wants.
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How Marketers Use Artificial Intelligence
Applying Artificial Intelligence
As we know, the use of artificial intelligence (AI) is taking off. Thus, today’s post takes another perspective on applying artificial intelligence. For a good understanding of AI, read these two posts: Artificial Intelligence Insights from Intel and Artificial Intelligence Predictions. “With artificial intelligence (AI), a computer acts similar to human learning and decision making. […]
Read moreChatbots Perceived Effects on Customer Service
As we know, firms regularly look at new ways to enhance the customer experience. One tool growing steadily more popular is the chatbot. Yet, we must better understand chatbots perceived effects on customer service. In other words, how happy are shoppers with chatbots? To learn more about chatbots, look at these posts: Changing Customer […]
Read moreArtificial Intelligence Insights from Intel
As we head into the future, artificial intelligence (AI) will play an even more significant role. And some firms are leading the way. For that reason, today we cover artificial intelligence insights from Intel. Also, look at three of our prior posts on AI: Artificial Intelligence Predictions. GREAT YouTube Videos: Learn More About AI. Comparing […]
Read moreState of Marketing Today – Salesforce Study
As we know, marketing is always evolving. And this is due to the Internet, social media, smarter shoppers, etc. With that in mind, let’s consider the state of marketing today – Salesforce study. Then, see what we can learn. First, check out these related posts: Can Better Marketing Lower Costs? Closing the Customer Experience Gap. […]
Read moreArtificial Intelligence Predictions
Artificial intelligence. Virtual reality. Augmented reality. This post focuses on artificial intelligence predictions. However, let us begin with definitions of these concepts. As summarized by Scott Jennings for Qlick: “Artificial Intelligence (AI). A computer acts similar to human learning and decision making. It works via an expert system or a program. An example is a […]
Read moreGREAT YouTube Videos: Learn More About AI
For organizations of any type, artificial intelligence (AI) promises to be the next big thing. What is AI? According to Webopedia: “Artificial intelligence is the branch of computer science concerned with making computers behave like humans. The term was coined in 1956 by John McCarthy at the Massachusetts Institute of Technology.” However, AI is only […]
Read moreComparing AI Virtual Assistants
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Technology and Marketing AI, Alexa, analytics, artificial intelligence, Cortana, experiential marketing, Google Assistant, opportunity, planning, Siri, trends 6
Over the last year, artificial intelligence (AI) personal assistants have become BIG!! The leading ones are (alphabetically): Alexa from Amazon, Cortana from Microsoft, Google Assistant, and Siri from Apple. These AI options can answer questions, play music, give directions, tell jokes, and even play games (try Jeopardy on Alexa). How good are they? For this […]
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