Cause-related marketing can be inspirational and touch us. Hopefully, it can also make us want to better ourselves and the world. 🙂

Consider the annual Wildlife Conservation Film Festival (WCFF):

“The WCFF’s mission is to inform, engage, and inspire audiences about the need for and importance of the protection of global biodiversity. The WCFF does this through the annual film festival and biodiversity conference in New York. Also through an education outreach program to college/university campuses. WCFF engages in monthly programs in New York and other cities that include film screenings, business & social networking events, and presentations. People that attend and participate in the WCFF are international wildlife conservationists, filmmakers, photographers, scientists and people across the globe that work toward the preservation of global biodiversity.”

As reported by HubSpot, the 2016 film, was “set to “I Dreamed a Dream” from Les MisĂ©rables.” It was “created pro bono [free!!] by DDB New York as part of a larger campaign to raise awareness for wildlife conservation and global biodiversity protection. Zombie Studio produced the animation for the spot, which features a cast of uniquely expressive animals and sinister humans.”
Will this short film move YOU?



10 Replies to “When Marketing’s Good, It Can Do GOOD”

  1. When marketing is morally good is when marketing is the best. Many companies these days strive to provide morally correct messages to attract consumers. WIth all the technology advances in the past 15 years, companies can no longer market for the masses. They must apply to the individual emotions regarding certain topics. This Wildlife Conservation Film Festival seeks to educate the audience on the necessities of the environment and protecting wildlife;yet, they do it in such a meaningful way. Instead of providing drab pamphlets, they utilize technology since it is in fact 2016.

  2. This article sparked my interest because it is nice to see marketing being used for an important and informative cause, rather than its usual agenda of making money. WCFF is getting attention for an important issue that gets little to no attention in the face of all the other causes out there. I thought the film was extremely powerful and unforgettable.

  3. This film is really impressive and moving. WCFF wanna people pay attention to animal protection depends on this film.
    After I arrived in the US and experienced the environment of the presidential campaign, for me, marketing actually can be used in all fields in the world. No matter NGOs, competition within nations on the stage of the world or even terrorism, marketing can be used to promote brands and attract attention.

  4. I think that there is a fine line between marketing that attempts to guilt consumers and marketing that spreads awareness. Tugging at people’s hearts and drawing emotion from them is an extremely successful marketing tool but I feel that in some cases it is misused. In the clip on this post, the marketers drew emotion with the intent of raising awareness. I feel that this type of agenda is the only instance where using that technique is acceptable.

  5. The film is really moving. It did good marketing and evoke the awareness of people to protect the wildlife, especially the climate is getting worse and worse recently. Marketing is not limited to promote the brand and company, also educate the audience and make people think about themselves and the whole world, get together to make a better world.

  6. Ever since my first marketing class in high school, I have always known that the most successful marketing strategy when it comes to getting the attention of potential customers is by incentifying their emotions. The WCFF did a good job with catching my emotions, that’s for sure. They not only exhibited what their business was about and what the purpose of the clip was, but they also provided the audience with insight on how we will eventually be affected if we don’t address the problem. They are telling the audience that there are real issues in the world that will affect all of us, rather than just a select target market. I really commend the WCFF for giving the audience a reason to focus their attention on global matters that must be addressed.

  7. Yes, a lot of marketers start to realize, make a change and inform their customers how they morally dealing with the marketing jobs. As a matter of fact, a lot of people do not believe advertisements, and some of them even hate advertisements, especially online ads.
    A few days ago, I watched a Ted Talk titled “What If There is No Advertising”. The speaker express about no marketing world and how to build. I do not quite agree with the direction of our future marketing strategy, but he made a good point and dressed his idea very well. Hope you like it and think a little different about marketing.

  8. Today’s world has many problems, solving those problems are not only the governments’ responsibility, but also the companies and marketers’ responsibility. Corporate social responsibility (CSR) is very important for every company. Making a profit is not the only goal, making the world a better place is also our goal. Marketers should make more campaign and commercials like this; during the commercial, people can learn and think about something. In this way, more and more people will make some change and make the world better.

  9. That video makes me so touched. It’s glad to see a lot of marketers are trying to wake up the ethically awareness of consumers. Sometime is not about just making profits, environment matters and animals have the equal right as us human beings.

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