Self-Branding Across Roles and Life Stages: Part 1

Recently, Zarb School of Business Distinguished Professor Joel Evans of Hofstra University did an extended radio interview with Suzanne Phillips, Psy.D. on self-branding from different perspectives and across our diverse roles. Self-branding — how we see ourselves and how we want to be perceived by others — is a key to long-term personal and career […]

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Self-Branding Across Roles and Life Stages: Overview

Recently, Zarb School of Business Distinguished Professor Joel Evans of Hofstra University did an extended radio interview with Suzanne Phillips, Psy.D. on self-branding from different perspectives and across our diverse roles. Self-branding — how we see ourselves and how we want to be perceived by others — is a key to long-term personal and career […]

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Improve Your Career Planning: A Slideshow and Two Videos

Here are three very different types of information that should aid you in career planning: An income slideshow from CreditRepair.com via CNBC. As CNBC’s Jessica Dickler reports: “How much you make is a topic few people like to reveal. It’s considered impolite in many circles and it’s also fairly subjective, depending on your position and […]

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Five Trending Industries

What industries are trending upward and represent good opportunities for small business? Weekly, MSNBC’s “Your Business” program: “features experts to share their secrets for improving your business. Want your business to excel in new areas or thinking about starting an additional business, but not sure which industries are pushing forward? If so, here are five […]

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An In-Depth Look at Millennials

However millennials are defined with regard to age, they now represent the largest population group in the United States — which makes millennials a very attractive target for business. According to the Pew Research Research Institute: “Millennials have surpassed Baby Boomers as the nation’s largest living generation, according to population estimates recently released by the […]

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Superstars Offer Career Tips

There is a lot of career advice out there, especially on the Web. But how about getting some good advice from the superstars of business? As Julie Bort notes for Business Insider: “[2016] will bring your share of troubles, issues, and setbacks. But it will also usher in a heaping load of opportunities, experiences, and victories. To […]

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The Value of Market Research for Small and Medium Firms

Research is as important for small and medium-size enterprises (SMEs) as for larger firms. But the SMEs often may have less experience in gathering and analyzing information. Consider these observations from Surveygoo founder Neil Carey: “When it comes to your business’ success, market research is crucial. Market research gives us a close insight into the […]

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Pepsi’s 5-Second Emoji Ads

As we noted recently, companies are finding greater uses for the emoji (“a small digital image or icon used to express an idea, emotion, etc.”) in their marketing efforts. Pepsi will start using emojis in FIVE-SECOND TV ads later this month, according to E.J. Schultz writing, for Advertising Age: “For Pepsi, short is sweet when […]

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The Impact of an Industry’s Life Cycle on a Company

This post is a nice complement to our discussion about Apple’s recent performance. How much do industry life cycles affect firms in those industries? Consider these remarks from Rieva Lesonsky, Contributing Writer, SmallBizTrends.com: “Every industry goes through a life cycle that begins at the startup phase — that is, when the industry first comes into […]

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Apple: A Bump in the Road Or a Crater?

After a historic run as the innovation, value-added (in terms of market capitalization), and image leader, Apple has now hit a bump in the road — or is it a crater? What do YOU think is next for Apple? Will Apple be able to recapture its recent glory or will it become more “ordinary” in […]

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