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Waymo Vs. Uber: Self-Driving Car Intellectual Property Rights

May 25, 2017 Evans on Marketing Product Management, Technology and Marketing Alphabet, intellectual product, lawsuit, podcast, Uber, Waymo 1

Waymo (part of Alphabet — the parent of Google) and Uber are now engaged in an intense legal battle about intellectual property rights regarding self-driving technology. This battle was enjoined …

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Where Do YOU Stand on Ride-Hailing Apps?

May 24, 2016 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Technology and Marketing auto, competition, customer expectations, customer satisfaction, experiential marketing, infographic, Lyft, opportunity, Pew Center, Statista, trust, Uber 4

During the short period that they’ve been operating, ride-hailing services such as Uber and Lyft have revolutionized the taxi and related-service businesses. Uber alone has handled well over a billion …

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