Smartphone Use Still Growing

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Product Management, Social and Digital Media, Technology and Marketing , , , , , , , , 8

According to comScore, as of the end of 2015. nearly 200 million people in the United States owned a smartphone. This represented 80 percent of the mobile market:

“Apple …

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McDonald’s Strong Involvement in Children’s Literacy

Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media , , , , , , , , , 10

It’s been an interesting few years for McDonald’s. It has had problems with franchisees, a very expanded menu for a fast-food chain, and those who are pushing for healthier food. …

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The Best and Worst of Super Bowl Advertising

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During the first 49 Super Bowls, there have been a lot of TV commercials presented, and billions of dollars spent on them. So, which of these commercials are considered the …

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Study Abroad in Summer 2016 with Hofstra University’s Zarb School of Business

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Hofstra University‘s Zarb of School of Business is offering two different study abroad programs during summer 2016 — in China and Germany. There are opportunities for both undergraduate and …

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