After a hiatus, there recently was the very brief return of McDonald’s happy meal toys. Due to the immense criticism from health and environmental advocates, the firm had dropped the …
McDonald’s Strong Involvement in Children’s Literacy
Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media book, customer expectations, Happy Meal, healthy, literacy, McDonald's, opportunity, promotion, social responsibility, trust 10
It’s been an interesting few years for McDonald’s. It has had problems with franchisees, a very expanded menu for a fast-food chain, and those who are pushing for healthier food. …
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