What Do Americans Shoplift Most Often?

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Privacy, Identity Theft, and Ethical Issues, Trends , , , , , , , , 15

Shoplifting in retail stores accounts for billions and billions of dollars around the globe. In the United States alone, annual shoplifting losses amount to $13+ billion.

Take a look at …

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Bloomberg 2016 Forecasts

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About this time each year, a number of well-known, reliable sources produce their forecasts for the  following year.

Bloomberg (via its Bloomberg Businessweek) has just published its “The Year …

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Innovation in Action: The Dinner Lab

Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Pricing, Product Management, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , 21

The Dinner Lab has turned dining out into a very unique and fun occasion. It is “a place to discover what’s possible. Our nomadic dining experience invites members to try …

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TV Interview on Launching New Goods and Services

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This television interview of Hofstra University’s Distinguished Professor Joel Evans (of the Zarb School of Business) very recently appeared on Fios1’s Money & Main$treet program. The interview was conducted by …

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Are YOU a Gift Splurger?

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With the start of the holiday shopping season, companies want to particularly focus on “gift splurgers.” According to Nielsen: “These consumers say they like to shower their loved ones with …

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