Each year, the number of consumers who shop at multiple formats — including both off-line and online — increases.
To better understand these shoppers, MasterCard recently published: The Retail CMO’s …
Read moreBetter Understanding the Mind of the Multichannel Shopper
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Trends competition, customer expectations, customer loyalty, experiential marketing, Mastercard, multichannel, omnichannel, planning, segmentation, shopping, trends. 9