Better Understanding the Mind of the Multichannel Shopper

Each year, the number of consumers who shop at multiple formats — including both off-line and online — increases.

To better understand these shoppers, MasterCard recently published: The Retail CMO’s

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The Art and Science of Advertising Messages

Here is an interesting infographic on “Adverscience: Harnessing Science to Enhance Ad Creative” by Celtra:

“This infographic shows how our brains perceive, and respond to ads. The impact of design

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24/7 Wall St.: A Valuable Site to Visit

24/7 Wall St. is a very useful site about which you may be unfamiliar. It has articles across all areas of business, top ten lists, and a lot more.

Here’s

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