Traditional gender roles have been evolving over the past 20 years, especially with the huge number of women in the work force. As a result, men are now more laundry chores; and marketers have reacted accordingly. According to the Wall Street Journal: “Makers of detergent and washing machines are changing their product development, advertising, and […]
Read moreAre You Ready for a Months-Long Job Interview?
Evans on Marketing Careers, Trends career, glassdoor, job interview, job search, planning, trends, Wall Street Journal 8
We know that the job hiring process is much tougher today than in the past — due to companies’ use of key-word computer software to pre-screen resumes, the downsizing of several major companies, and the number of applicants for each good job. But, another disheartening trend for job seekers is the longer hiring process used […]
Read moreA Global Tribute to France
Evans on Marketing Privacy, Identity Theft, and Ethical Issues, Trends France, tribute, trust, video, Wall Street Journal, YouTube 18
Once again, we have seen some horrific events take place somewhere in the world. This time it was Paris. Next time, it could be ____. Nonetheless, after some sad reflection when a tragedy occurs, we usually return to our normal lives. Here is a nice YouTube montage of tributes around the globe from the […]
Read moreWhat Do Americans Shoplift Most Often?
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Privacy, Identity Theft, and Ethical Issues, Trends bad behavior, information, promotion, shoplifting, theft, trends, trust, Wall Street Journal, YouTube 15
Shoplifting in retail stores accounts for billions and billions of dollars around the globe. In the United States alone, annual shoplifting losses amount to $13+ billion. Take a look at this NEW YouTube video from the Wall Street Journal to see what items are shoplifted most frequently in the United States.
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