NFTs Are Soaring Higher and Higher

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing , , , , , ,

 
It’s hard to believe that our first post on NFTs (non-fungible tokens) was less than a year ago. To be exact, March 2021. Since then, NFTS blossomed in the …

Read more

Assessing Super Bowl LVI Ads – Quantitatively

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Sports and Entertainment Marketing , , , , , , , ,

 
Yesterday, we examined a variety of qualitative evaluations of this year’s Super Bowl advertising. Opinions diverge by reviewer. Now, we’re assessing Super Bowl LVI ads – quantitatively. The two …

Read more

The Best-Managed Companies of 2021

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Marketing Communications, Product Management, Technology and Marketing, Trends , , , , , , 1

 
In previous articles, we have written a lot about “best” companies. From various viewpoints. As we embark on 2022, we look at the best-managed companies of 2021. Both today …

Read more

Will Removing Cookies REALLY Help Privacy?

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Trends , , , , , , ,

 
Online privacy and tracking are topics we have addressed before. In response, Google and Apple, among others, have been working to restrict the use of cookies. In reality, this …

Read more
1 2 … 6