Purpose-Driven Brands’ Marketing Lessons

As we posted a while back: “Marketers are often creative and innovative in developing new products. Sometimes, these ideas play a societally-important role. Thus, we can do well by doing good. ” One good example is State Farm with its community involvement tag line, “Good neighbors always lend a helping hand.” So today we dig […]

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Web Design Tips from the Leaders

We can learn a lot from how the best Web sites get designed. As Austin Knight writes for HubSpot: “Style guides have always been a staple of design, with some print versions dating back to over 100 years ago. But as design for the Web continues to become more formalized, style guides have begun to find their rightful […]

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Does Rebranding Always Work?

Many times, companies tinker with their logos, their slogans, and other branded materials. They want to “freshen” things up. Four recent rebrandings (Gap, Starbucks, Vodafone, and AirBnB) are the subject of a recent analysis by Erik Devaney for HubSpot: ” If you’ve ever been part of a company or worked on a product that’s undergone […]

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