Closing the Customer Experience Gap

Customer experience includes all interfaces that firms have with people. A great experience leads to¬† satisfaction and repeat business. Accordingly, closing the customer experience gap is vital.   In this post, we add to our prior coverage: Customer Experience: Factors Customer Experience May Fail Customer Experience Infographic Customer Service Or Lip Service? Customer Returns   […]

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Does Rebranding Always Work?

Many times, companies tinker with their logos, their slogans, and other branded materials. They want to “freshen” things up. Four recent rebrandings (Gap, Starbucks, Vodafone, and AirBnB) are the subject of a recent analysis by Erik Devaney for HubSpot: ” If you’ve ever been part of a company or worked on a product that’s undergone […]

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Explaining Gaps in Your Work History

Over the last few years, many people have experienced “gaps” in their employment — that is, at least one period of time when a person was not working. Thus, a crucial question to address is: What were you doing from __ to __? These two video clips from CareerBuilder give tips on how to handle […]

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