Customer experience includes all interfaces that firms have with people. A great experience leads to satisfaction and repeat business. Accordingly, closing the customer experience gap is vital.
In this post,
… Read more
In this post,
Does Rebranding Always Work?
Many times, companies tinker with their logos, their slogans, and other branded materials. They want to “freshen” things up.
Four recent rebrandings (Gap, Starbucks, Vodafone, and AirBnB) are the subject …
Read moreExplaining Gaps in Your Work History
Evans on Marketing Careers career, CareerBuilder, gap, job interview, opportunity, planning, tips, video 9
Over the last few years, many people have experienced “gaps” in their employment — that is, at least one period of time when a person was not working. Thus, a …
Read more