What factors are important to digital advertising buyers?
According to eMarketer:
“From the looks of it, ad fraud, viewability, and brand safety may turn out to be big digital ad
… Read more
Do People Still Look at Banner Ads? A Humorous View
Each year, marketer spend millions of dollars on banner ads. With that in mind, a good question is: Do people actually look at these ads?
Recently, Canadian-based Prestige Marketing prepared …
Read moreThe Weak State of Consumer Confidence in Latin America
With all of the media attention on Europe and Asia, there is not enough emphasize on what’s going on in Latin America — a continent with nearly 500 million people.…
Read moreMarketers Need to Know: Is This End of the Facebook Free-For-All for Brands?
Facebook now derives several billions a year from its advertising fees to companies. But the rules keep changing. Are you prepared for what’s next?
According to Dayna Rothman, writing for…
Read moreNew Adidas App for “Sneakerheads”
Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Sports and Entertainment Marketing, Technology and Marketing Adidas, app, Confirmed, customer expectations, customer satisfaction, experiential marketing, opportunity, trends 13
