Can You Pass This EASY Quiz on Personal Online Security?

Recently, Professor Joel Evans of the Hofstra Zarb School of Business made a presentation on “How to Be Even Smarter Online, Especially with Social Media.” As part of this presentation, a 21-item true-false quiz on online/social privacy was conducted. Through this post, you may take the quiz in one of two ways: (1) Look at […]

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Dos and Dont’s for Your New Job!!

Congratulations to all of you who are about to embark on a new job. Now, it is important to do everything you can to excel at that job. Have you thought about this enough? Getting the job is just the start. This post contains both some dos and don’ts. The don’ts are presented first. According […]

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How the Wrong Words Can Hurt Our Self-Positioning Efforts

As we have discussed in numerous posts (click here, for example), the way we describe ourselves to others has a big impact on our success. So, we should be very careful to not improperly use words, grammar, etc. that would adversely affect the way people think of us. With this in mind, consider the “30 […]

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Tips for Better Using LinkedIn

Are you still not on LinkedIn or taking it seriously enough? If you answer yes to either part of this question, then take a look at this slideshow by Kelvin Claveria, a Canadian marketer (and student!). It has already been viewed more than 55,000 times at SlideShare.    

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Are You Overpaying? How Many TV Channels Do YOU Actually Watch?

Over the last few years, the debate has been growing more fierce with regard to the way TV channel subscriptions are sold to consumers. On one side of the debate are the service providers who aggressively bundle channels and charge a monthly fee for the bundle — whether the consumer wants all the channels in […]

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How Public Relations Has Evolved

In this 24/7 era of instant “news” and global social media, the field of public relations has certainly changed. Take a look at this interesting infographic from Tomorrow People, a public relations firm.    

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How Colors Affect Consumers’ Product Perceptions

From a marketing perspective, we tend to believe “perception is reality” — which means that what shoppers believe about product features is more important than the reality of those features. With this in mind, Rachel Griffith has written a fascinating article for Fast Company on the impact of color on consumer perceptions. As she notes: […]

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