May 2014

Why Do Many Ads Annoy Us?

May 26, 2014 Evans on Marketing Consumers and Their Behavior, Marketing Communications, Privacy, Identity Theft, and Ethical Issues advertising, bad behavior, Consumer Reports, customer expectations, ethics, good manners, infographic, planning, promotion, social responsibility, trends, trust 2

Advertising is an important communication tool for most firms. Yet, a seemingly endless challenge is how to advertise in a way that attracts consumers while not annoying them.

As Consumer

Debunking Social Media Myths

May 25, 2014 Evans on Marketing Consumers and Their Behavior, Social and Digital Media, Trends customer expectations, customer satisfaction, experiential marketing, mobile media, opportunity, planning, slideshow, sparks & honey, tips, trends 3

With the enormous popularity of social media, many myths have popped up. It is imperative to separate fact from fiction to be able to best utilize social media tools.

As…

The American Marketing Association as a Career Resource

May 23, 2014 Evans on Marketing Careers American Marketing Association, career ideas, College2Career, opportunity, planning, tips 1

Recently, the American Marketing Association revamped its Web site. Included was a modification of the EXCELLENT Career Resource Center section of the site. Many aspects of the resource canter …

A New Social Media Marketing Report

May 22, 2014 Evans on Marketing Consumers and Their Behavior, Social and Digital Media, Trends analytics, customer expectations, experiential marketing, innovation, opportunity, planning, Social Media Examiner, trends 1

Recently, SocialMediaMarketing.com sponsored its 2014 Social Media Marketing Industry Report. More than 2,800 marketers participated in the study: “We examine how B2B social media marketing varies from B2C businesses, how …

Is Sony in a Temporary or Permanent Decline?

May 21, 2014 Evans on Marketing Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Product Management, Technology and Marketing, Trends business model, competition, customer expectations, decline, innovation, Knowledge@Wharton, Sony, trends

Sony used to truly be iconic — both the company and its products. It was innovative across several product lines. Sony was a global consumer electronics leader. But, over the …

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Month: <span>May 2014</span>