A Social Media Policy for Employees

Globally, a very important issue facing companies of all types and sizes involves the use of social media by employees. Whether we are considering comments on company social media or observations at personal social media pages, there is a lot to be concerned about. In particular: (1) Is the desired company messaging presented consistently? (2) […]

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Small Business Social Media Trends

Interested in seeing how small businesses use social media to generate sales? Curious about which social media platforms are working well for small firms? For its seventh annual Social Media Marketing Industry Report, Social Media Examiner surveyed 3,720 marketers, business owners, and solopreneurs from the United States and overseas, to uncover various trends. Here are […]

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Analyzing Competitors’ Social Media Activities

How can we assess the social media activities of competitors? Although there are several perspectives we can take, Social Media Examiner has presented several excellent tips for monitoring competitors. As reported by Megan Hannay: “Researching your competitors on social media not only provides an overview of your industry, but it also gives you insight into […]

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Social Media Analytics and Google+

For many people, Google+ is an under-appreciated social media platform. Yet, according to recent data assembled by Craig Smith for Digital Marketing Ramblings (and other sources): Google+ has about 350 million active monthly users. Google + has about 25 million active monthly mobile users. 22 percent of online adults visit Google+ at least once per […]

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A New Social Media Marketing Report

Recently, SocialMediaMarketing.com sponsored its 2014 Social Media Marketing Industry Report. More than 2,800 marketers participated in the study: “We examine how B2B social media marketing varies from B2C businesses, how larger businesses vary from smaller businesses, and much more.” Click on the image to access the full 50+-page report.    

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