To optimize their performance, businesses must first identify the potential problems that they will face and then devise strategies to address them.
According to consulting firm BMGI, these are …
Read moreStill Not Using LinkedIn Effectively? Think Again
Evans on Marketing Careers, Global Marketing, Social and Digital Media CardMunch, career, job, LinkedIn, networking, opportunity, planning, social media
We have posted about the importance and value of LinkedIn several times (click here, for example). So, for those of you who are still not using LinkedIn or …
Read moreChevy Goes Global
Evans on Marketing Distribution, Global Marketing, Marketing Communications, Product Management analytics, Brazil, business model, Celta, Chevrolet, China, competition, customer expectations, General Motors, global, image, innovation, opportunity, planning, product management, product positioning, Sail, success
Over the years, General Motors has positioned Chevrolet vehicles as a great American brand. Its slogans include “An American Revolution,” “See the USA in your Chevrolet!,” “The Heartbeat of America,” …
Read moreCloud Computing: A Forrester Video Overview
Evans on Marketing Business-to-Business, Online Marketing, Technology and Marketing analytics, cloud, Forrester, technology, video
New Adobe Software: Not for Sale
Evans on Marketing Business-to-Business, Distribution, Pricing, Product Management, Trends Adobe, business model, cloud, customer expectations, Microsoft, opportunity, planning, price, product management, technology, trends, trust 3