They’re Back: Twinkies Return to Store Shelves

Evans on Marketing Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Product Management, Social and Digital Media , , , , , , , , , , , , , , , , , , ,

As we reported late last year, the beloved Hostess Twinkies brand was only going on a hiatus until the brand was purchased by another firm after the failure of …

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A Look at Best Practices in Marketing

Evans on Marketing Business-to-Business, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Pricing, Product Management, Trends , , , , , , , , , , 1

IBM recently conducted a study to determine what makes the best marketing companies stand out.

As IBM notes in the report The State of Marketing 2013, IBM’s Global Survey of …

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Trends in Advertising

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Trends , , , , , , , , ,

With the rapid growth of the digital era, advertising sure has changed. Some of the changes have been gradual. Others have been dramatic. And consumer trust remains a big consideration …

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