In this Entrepreneur magazine video, expert Jason Falls answers a business owner’s question on how to maintain that personal connection to customers when you’re using digital marketing methods.
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Read moreWhat Happens When the Iconic Company Founder Departs?
Evans on Marketing Consumers and Their Behavior, Distribution, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing advertising, Colonel Sanders, customer expectations, Dave Thomas, entertainment marketing, Frank Perdue, George Zimmer, icon, image, KFC, Martha Stewart, Overville Redenbacher, product positioning, promotion, social media, spokesperson, Wendy's
Companies have used their founders as spokespeople in their TV commercials for decades — as with Colonel Sanders for Kentucky Fried Chicken and Dave Thomas for Wendy’s. And these founders …
Read moreIs It OK for Celebrities to Plug Products on Social Media?
Evans on Marketing Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Sports and Entertainment Marketing advertising, bad behavior, Bill Cosby, customer expectations, customer satisfaction, entertainment marketing, ethics, Miley Cyrus, social media, trust 2
Many celebrities have very active social media accounts, some attracting millions of followers. For the most part, those followers are happy to read about the lives and activities of the …
Read moreFinancing a Startup Through Crowdfunding
In the June 2013, Inc., there is an excellent article, including an insightful chart, on financing a startup through crowdfunding.
Click on the image for a larger version.…
Read moreGoogle Is the Clear Ad Leader for Mobile Media
Evans on Marketing Global Marketing, Marketing Communications, Online Marketing, Trends advertising, analytics, global, Google, mobile media, promotion, trends
Google dominates the global mobile media advertising market, with Facebook a distant second.
Click on the eMarketer chart to learn more.
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