Social Media to Continue Booming Around the World

Evans on Marketing Global Marketing, Social and Digital Media, Trends , , , , , , ,

Social media use around the world is expected to double between 2011 and 2017, according to new research by eMarketer. The Asia-Pacific region is leading the way — with China alone expected to account for one-fifth of social media use as of 2017. Click the chart to learn more.    

Read more

New Subject Categories Added to Our Blog

Evans on Marketing Business-to-Business, Careers, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Online Marketing, Pricing, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Trends

Hello. New categories have been added for the blog posts to better encompass the field of marketing. These are the categories now found at the blog: Business-to-Business Careers Consumers and Their Behavior Distribution Global Marketing Good and Bad Examples of Marketing Learning How to Blog and Design Web Sites Marketing Communications Online Marketing Pricing Privacy, […]

Read more

The Best Traits of 21st Century Leaders

Evans on Marketing Business Analytics and Marketing Information, Careers , , , , , ,

In the past, it was believed that the best managers were in control and dispassionate. But, this has been (and will continue to) changing (change). As Leigh Buchanan writes for Inc.: “Control is a mirage. The most effective leaders right now — men and women — are those who embrace traits once considered feminine: Empathy. […]

Read more

What’s Next for the Internet?

Evans on Marketing Global Marketing, Online Marketing, Social and Digital Media, Technology and Marketing, Trends , , , , , , , , , , , , , ,

Recently, Mary Meeker (of Kleiner Perkins Caufield Byers — “Partnering with entrepreneurs to build companies from success to significance”) presented her annual Internet trends report for 2013 at the D11 Conference. Click Meeker’s photo to access a video of her presentation, with numerous PowerPoint slide. The talk is VERY informative.    

Read more

The Emergence of 3D Printing

Evans on Marketing Business-to-Business, Product Management, Technology and Marketing , , , , , , , , , ,

A hot emerging technology involves what is known as 3D printing. What is it and how is it being used? According to Jody Gilliam, writing for TeleTech: “3D printing is another disruptive technology that is transforming the customer experience as we know it. With the ability to ‘print’ virtually any object, 3D printing shifts creating […]

Read more

Social Media as a Customer Service Aid

Evans on Marketing Consumers and Their Behavior, Marketing Communications, Online Marketing, Social and Digital Media, Trends , , , , , , , , ,

Check out this infographic to see how social media may be used as a customer service tool.    

Read more

Can Coca-Cola Connect India and Pakistan?

Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Social and Digital Media , , , , , , ,

The Coca-Cola Company is socially active around the globe. Its new interactive kiosk initiative demonstrates this well. As Christopher Hall reports for selfserviceworld.com: “The Coca-Cola Company recently put interactive digital signage-enabled and -connected vending kiosks in both India and Pakistan, hostile neighbors with simmering resentments that once were part of the same nation. Each vending […]

Read more

What’s Ahead for Sony? Does the Future Include Electronics?

Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Product Management, Sports and Entertainment Marketing, Technology and Marketing , , , , , , , , , , , , , 1

Not long ago, it would have been unthinkable to consider whether or not Sony has a future in consumer electronics. For decades, Sony was viewed by many as THE consumer electronics company. After all, these are some of the consumer electronics innovations introduced by Sony: the world’s first transistor TV, the Trinitron® color television, the […]

Read more

The Most Valuable Brands for 2013

Evans on Marketing Global Marketing, Marketing Communications, Product Management , , , , , , , , , , ,

Each year, Millard Brown (a company involved with advertising, marketing communications, media, and brand equity research) publishes an annual report on the leading global brands. Click here for a nice infographic. Click below for the full 78-page 2013 report.    

Read more
1 2 3 4