For a good discussion on that question, watch this video clip. Entrepreneur magazine editor-in-chief Amy Cosper converses with Mondelez International global media guru Bonin Bough about what the word “entrepreneur” means today: “Once the term conjured images of snake-oil purveyors and out-of-work scamsters. In the popular lexicon, entrepreneurs have become known as people who create businesses in markets where there were none before.”