Better Understanding Consumer Psychology

Marketers know that positive customer perceptions are necessary for the long-term. But, getting inside the head of the consumer can be tough.

Check out this infographic for 10 ten tips

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Customer Service Means Much More Than Social Media Engagement

 As reported by eMarketer: “Most businesses have realized that social media users often expect to get responses to customer service queries and complaints through that channel, and according to research

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Where Are Future Technology Sales: Hardware Or Software?

Knowledge@Wharton makes a very interesting observation about the future of technology: “In recent weeks, Amazon.com, Microsoft, and Apple have all held splashy events to tout their newest tablets — the

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