How B2B Firms Can Be More Like B2C Firms

In the video clip below, Paul Dunay, vice-president of global marketing at Maxymizer, shares five ways that business-to-business marketers need to be more like business-to-consumer marketers in this interview

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Heinz Again Leads Food Manfacturers on the American Customer Satisfaction Index

The American Customer Satisfaction Index (ACSI): “is an independent national benchmark of customer satisfaction with the quality of products and services available to household consumers in the United States. Each

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Social Media for B2B Experts and Content Marketers

exploreB2B has published an excellent article on content marketing online, including business-to-business marketing.

Click the infographic to access the full report.

 

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